At NCL, our purpose is very clear: challenge traditional cruise conventions so that we can deliver the most
liberating experience at sea for our guests. I'm proud of the fact that our innovative onboard experience
offers vacationers freedom from the stress and demands of everyday life and freedom to enjoy a relaxed,
resort style experience on their own terms.
We've built NCL with innovation as our guiding principle. It's evident in everything we've done over our
41-year history. Here are just a few examples of NCL firsts:
The First Caribbean cruise
The First private island - Great Stirrup Cay
The First alternative restaurant
The First Internet café at sea
The First to offer children's programs
The First "Dive-In" snorkeling program offering equipment, instruction and snorkeling excursions to the best
snorkeling sights around the world
The First major U.S. cruise line to offer passengers the true freedom delivered by Freestyle Cruising
The First to offer cell phone and WiFi service fleetwide
The First bowling alley at sea
All of these innovations have led us to where we are today:
With our signature Freestyle Cruising, we turn traditional cruising on its head by having no fixed dining
times, no formal dress codes, relaxed disembarkation, up to 10 different restaurants and even more
lounges, bars, theatres and other entertainment and activity options. Learn more about Freestyle Cruising;
All nine new NCL and NCL America ships introduced since 2001 have been designed or purpose built for
Freestyle Cruising, offering the flexibility and variety that our guests want;
NCL today has the youngest fleet in the industry, providing guests the opportunity to enjoy the flexibility of
Freestyle Cruising on the newest, most contemporary ships at sea, and has recently added its latest new
ship, the 2,400 passenger Norwegian Gem. We've also announced plans to build two new third generation
Freestyle Cruising ships that will take us to a whole new level when they are introduced starting in 2010.
With Pride of America dedicated to year-round Hawaii inter-island cruising, we are the only cruise line that
offers guests the opportunity to visit all four of Hawaii's main islands on one seven-day cruise;
Finally, NCL ships are deployed in all major cruise destinations, including Alaska, Bahamas, Bermuda,
Canada, Caribbean, Europe, Hawaii, Mediterranean, Mexican Rivera and New England. We sail from a
variety of homeland cruising ports, including New York, Boston, Charleston, Honolulu, Baltimore, Los
Angeles, Miami, New Orleans, Philadelphia, Seattle, and Vancouver. Learn more about NCL destinations.
I look forward to welcoming you aboard one of our ships sometime soon where you will experience NCL's
S.T.Y.L.E. - our customer service philosophy. S.T.Y.L.E. stands for Service, Teamwork and Yes Lead to
Excellence and it's a customer service philosophy that drives everything we do. It's our commitment to
deliver dream vacations with outstanding, friendly and efficient guest service from a dedicated, passionate
team. Most importantly, we'll give you the freedom to customize your experience to suit your schedule, not
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